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The International Market for Brand Protection Solutions

A techno-economic market review

Authors: James Bevan and Jeremy Plimmer

Who should buy this report - packaging converters, labels converters, security / anti-counterfeit / anti-theft technology suppliers and brand owners.

Global losses due to product / brand related product piracy are running into several hundred $ billions per year in today’s world. This translates into major opportunities for packaging / label / security technology suppliers. This aim of this report is to provide inputs and guidance to both suppliers and brand owners as to how to exploit these opportunities for the mutual benefit of both parties.

Topics to be covered:

• Branding issues. prominence and continuing growth in the value of global, regional and local brands. The benefits of branding including premium pricing possibilities and enhanced purchasing power. The importance of guarding brand integrity and value. The double danger of product piracy with lost sales and erosion of brand image. Intellectual property issues. Branded products versus Private Label products
  
  
• The need for Brand protection products, by end-user sector - Automotive, Electronics, DIY products, Food & Drinks, Health & Beauty, Household Products, Industrial / chemical, Pharmaceuticals, Software, Textiles, Toiletries & Cosmetics, the Retail sector, other
  
  
• Types of product related crime: Counterfeiting, tampering, theft, warranty fraud (warranty, receipts and returns) parallel trading, unauthorised distribution / grey markets
  
  
• Security Packaging – cartons / plastics / metal / glass / closures / seals / sleeves / tapes, security papers, security inks / varnishes, numbering and coding, chemical / molecular coding
  
  
• Security technologies and solutions. 1st, 2nd and 3rd Levels of defence. Counterfeit deterrence, tamper evidence, product authentication, holograms & other DVDs, smart labels: EAS - anti-theft / RFID - track & trace
  
  
• Competing packaging / labeling configurations / materials (cartonboard, paper, plastics, metal and glass)
  
  
• Structure of the security solutions industry. The role of packaging and labels – growing pro-active involvement of packaging / labels companies in security issues. Trends to further rationalisation and consolidation of both brands and brand owners. Profiles of over security 100 packaging / labelling security technology providers. What are the leading brands and who are the leading brand owners in each end-user sector
  
  
• Opportunities for end-users to solve their brand protection problems. Market opportunities for suppliers of packaging and labels. Market opportunities for providers of security technologies
  
  
• Strategic options for suppliers and end-users - The need to develop concerted brand protection programs, solutions must be tailored to address customers needs, integrated security systems, post consumer authentication capabilities, customer / supplier partnerships, levels of service required, other
  
  
• Future trends, growth forecasts for security packaging / security labels and security technologies. Estimates of market segment sizes and future growth trends

Full Price € (Euros) 3,450 or $ (US Dollars) 3,450.

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