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LATEST NEWS in the WORLD OF PRODUCT & IMAGE SECURITY.

EAS TO RUN RFID REGISTRATION AT PISEC 2003

Event Advantage Solutions have partnered with Tarsus Group plc to run RFID Registration for PISEC 03, the leading international conference and exhibition for the brand protection, product authentication and document security industries – taking place in Prague, Czech Republic, on October 20-22.

In an exciting new addition to PISEC this year, Day Three of the conference will deal with RFID tracking, authentication and tracing. RFID tracking consists of radio-based chip technology embedded in each badge and RFID reading gates positioned at selected entrances and exits. The gates detect the chip inside the badge when each visitor enters or exits a room and relay that information to the main database. Real-Time reporting is available to the organiser at the event, detailing exactly which delegates are in each of the conference sessions. The data gathered is later used to identify which conference sessions were popular for which kinds of delegates as well as average time spent in each of the tracked areas.

Robert Morley, Technical Director for EAS, said, “This is a great opportunity for EAS to showcase RFID to conference delegates at PISEC who are truly interested in seeing the technology in action.”

Peder Berg, Director of Business Development for EAS said, “The entire EAS approach to registration is geared toward maximising clients revenues and increasing brand awareness through intelligent, technology driven solutions. The implementation of RFID technology into a show such as PISEC increases the organisers understanding of their delegates and in turn, allows them to better market to them in the future – that’s what running lasting and successful events is all about.”

Jeremy Plimmer, PISEC Chairman and Secretary General of The Product and Image Security Foundation, said, “We are delighted that EAS will be running RFID registration at PISEC this year. The advances in, and importance of, RFID and electronic tagging have increased dramatically over the last few years. Showing RFID working at PISEC will bring the technology to life.”

During the last four events PISEC has become the ‘established convention’ attended by all those that are associated with the wider echelons of security printing, packaging and supply chain management. The event has built this justified reputation as the premier conference in its field by providing informative programs that offer first hand advice and technology transfer opportunities for attendees from around the globe.

The evnt has become a showcase for new technology and many visit the convention to make further alliances and source innovative solutions on behalf of their customers. With some 40 planned specialist papers spanning a wide field of initiatives PISEC continues to offer speakers, delegates amd exhibitors a chance to network and explore new ideas that can be used over the coming year.

Prague is a fitting venue for PISEC because of its historical links and as a future member of the EU the Czech Republic provides an ideal location for PISEC 03.

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