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| 400
billion reasons to stop Piracy |
New
EU sponsored 4IPR website launched
Losses through counterfeiting, product piracy and brand diversion are
estimated to now account for as much as 6-7% of world trade and to be
costing society as a whole 1,000 billion Euros in lost revenue annually
and much of that from organised crime activities worldwide. Crime
which is global and knows no boundaries, and which is becoming even easier
to perpetuate and organise through, and on, the Internet.
Add losses through retail theft and tampering and these figures rise even
more dramatically. Even within the EU, losses through counterfeiting and
piracy alone are estimated to be Euro 400 billion in the Single Market.
This enormous figure was identified by Laszlo Kovacs, The European Commissioner
in charge of taxation and customs union in a speech he made in February
2005. He recorded that the rise in seizures of counterfeit goods at market
borders had risen some 400% over the last four years!
Not unsurprisingly, the European Commission has announced in recent years
a series of measures aimed at both combating and further stepping up the
fight against counterfeiting and piracy. These measures have included
proposals to strengthen the means of enforcing intellectual property rights,
examining mechanisms for administrative co-operation among Member States
to combat the problem, and the need to put forward proposals for harmonising
the minimum thresholds of sanctions and criminal proceedings and extending
Europol's powers.
A study was also commissioned by the E.C. to define a methodology for
collecting, analysing and comparing data on counterfeiting and piracy,
while recommendations are being made for making better use of existing
information systems and for strengthening co-operation and the exchange
of information between the private and public authorities.
Additionally, the Research Directorate-General of the European Commission
sponsored in 2001 - a project designated as 4IPR (for Intellectual
Property Rights) to assist Brand Owners in identifying sources of authentication
and security devices to protect their products. This project, now completed,
will deliver an information resource in the form of a website designed
to provide every stakeholder with the data needed to effect a solution
to the problem of counterfeiting and piracy
One part of the website (www.4ipr.info) also acts as a public information
resource so that citizens and the media are able to access important data
on the effects and risks related to consumption of pirate products. Within
the website, a password only accessible resource has the aim of identifying
information and technology resources concerned with anti-counterfeiting
and intellectual property abuse.
A further, and highly secure part of the site will enable Brand Owners,
Customs and Enforcement Agencies to post and share data on attacks so
that previously disparate intelligence can be linked and ensure that a
clear picture can be obtained from activity reports logged by operators
across Europe.
The end result of the 4IPR project is to make data available across this
multi-level secure network, enabling everyone in the anti-counterfeiting
and crime prevention chain to become more effective in the fight against
this type of crime.
Working closely with various departments within the Commission the partners
in 4IPR have developed a system that will provide Brand Owners and law
enforcement with an effective tool that can measure, respond and control
the increasing threats from this crime.
The partners in 4IPR are:
Risk Management International
World Wide Security Exchange / Product & Image Security Foundation
REACT (UK)
Euratex (representing the textile industries)
I.P.F.I. (representing the entertainment industries)
Dr. Pius Alexander Benczek (Legal Partner)
www.4ipr.info (Public
Site)
www.4ipr.net (Commercial
Site)
For further information please contact:
RiskForce
RMI House
Unit 2055
Citywest Business Campus
Dublin 24
Ireland
Tel: +353 1 4038700
Fax: +353 1 4660426
E-mail: jim.seward@riskforce.com
Website: www.riskforce.com
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